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About Me
Back in 2015 I began to indulge my passion for crafting and started making soap for family and friends - I chose natural soaps and shampoos because the brands I was buying in the shops were full of scary-sounding chemicals and they'd make my skin and scalp dry and itchy. In 2017 I took the plunge and turned my hobby into a small business, which has gone from strength to strength - proving, I think, that it's not just me who's dissatisfied with the big brands.
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When I'm not making soap I enjoy singing, photography, strength training and walking - we moved to Market Harborough from Lincolnshire in 2022 and are still enjoying exploring the beautiful local countryside!
Emily
Ethos
My goal is to make a worthwhile, ethical product that people will love and sell it at a fair price. I believe very strongly that commercial soaps, shower gels, shampoos etc. are bad for us - both environmentally and personally. Totally natural soap works - so why use anything else?​
I never use plastic packaging. I keep all packaging to a minimum, but everything I use is as environmentally friendly as possible and fully recyclable.
I only use ethically sourced ingredients. I choose my suppliers very carefully and only buy from trusted sources.
I am fully compliant with all current UK cosmetics laws and regulations. I hold CPSRs (Cosmetic Product Safety Reports) for all my products. My ingredients lists are clear and easily available, both online and on each product. It's really important to me that you have all the information you need to make an informed decision whether or not to purchase my products.
I will never use palm oil (see the FAQs section for more details).
My Soap and the Law
By law, all soap recipes must comply with current cosmetic safety regulations and be certified by a qualified chemist before they can be sold to the public. Not everyone is aware of this. The same rules apply whether you sell hundreds of bars a year or half a dozen at the local school fete. All my soaps have been certified as safe by a qualified chemist.
The law also dictates how cosmetic products must be labelled so you, the customer, can see exactly what's in each product. Of course this is a good thing, but it does mean having to show the long Latin or scientific names for every single ingredient as decreed by INCI (International Nomenclature of Cosmetic Ingredients). So please don't be put off by the long and complex-looking ingredients list - everything really is natural!
​I am proud to be a member of the Guild of Craft Soap & Toiletry Makers - a peer support network which only accepts members who comply with current regulations.
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